Leopard Farmland
Leopard Farmland is the first project in China that combines in situ of Northern China leopards habitat conservation and rural area revitalisation. I designed a special visual image that incorporates the wild animals that return to the village as a result of the conservation project and the features of the project.
* The project was exhibited at the National Zoological Museum of China from September to December 2024
How We Design
The team and I decided to use the style and colour scheme of advertisement prints so that more people could feel the call of nature and nostalgia.
After the completion of the design drawings, the team not only used the set of drawings in different propaganda activities, the series of designs were also made into a set of colour seals, and the funds generated from the project can provide continuous and powerful support for in-situ conservation projects.
Poster design formeditation concert Sanatan’s with His Friends (2023)
We want to establish a vibe that it calms the viewers with its peaceful color and theme.
Poster Design for Drama Do you have to get there before the light turns red? (2024)
This experimental theater introduced a new form of audience participation in plot development. We selected bold color combinations and a striking contrast between images and text.